Integrated Marketing
You can say I am both a student and teacher of marketing. Since college I have always kept abreast of the latest and greatest in marketing buzzwords and/or jargon (i.e., eloquent words or groups of words or even acronyms that transcend abstract thoughts). Buzzwords such as ROI, engagement, user intent, social networking, community, integrated, incremental, etc. As you know, this list goes on and on, but what does all this mean? As a marketing professional for nearly 20 years and an adjunct professor at the University of Chicago where I teach promotional marketing, I have witness both clients and students misuse buzzwords repeatedly. Why does this happen? I believe the primary reason for ... Read more...