From March Madness to Spring Fever, Marketing Werks had and will have its share of time on the basketball court and baseball field interacting with consumers who are rabid basketball fans and baseball fanatics.
Sponsorship activation is a MW specialty. For Verizon Wireless, MW maximizes on-site opportunities and optimizes the quality of consumer engagement at various college and professional basketball games. That being the case, we dialed up the onstage exposure for our client at the Men's ACC Basketball Tournament at Atlanta's Georgia Dome and at L.A.'s Staples Center during the Men's Pac-10 Basketball Tournament.... Read more...
Every October, the annual Chicago Marathon wound its way through the city I'm proud to call home. Last year over 30,000 runners ran the 26.2 miles, spanning North to South, and crossing 29 distinct, authentic Chicago communities.
I'm a veteran Marathon fan. Whether I'm one of the racers or part of the 1.5 million-person crowd, each year, I spend the day with goose bumps - amazed at just how awesome it is to witness...
29 neighborhoods
25 countries
31,341 runners
Women
Men
Young
Old
Handicapped
Elite
We all come together for one common purpose, and physically define what a community is. It's this atmosphere, fostering huge crowds, excitement and purpose that is also the ideal atmosphere for...experiential marketing.
So what's even cooler than just ... Read more...
http://www.prnewswire.com/mnr/llac/35096/
Thousands of California children were empowered to make healthy lifestyle choices through their hands-on experience with The Live Like A Champion Tour. The Live Like A Champion tour is a collaborative effort between Anthem Blue Cross and the California Governor's Council on Physical Fitness and Sports. This is the third year in a row for the organizations to sponsor a statewide mobile outreach campaign that encourages children to get moving and to make healthy choices now and in the future. The tour featured interactive games and challenging sports themed activities ... Read more...
