Chicago. Tokyo. Rio de Janeiro. Madrid. What do these four cities have in common? Each is vying for the 2016 Summer Olympic and Paralympic Games!
Chicago was the first to be inspected by the International Olympic Committee (IOC), which spent six days in Chicago evaluating varied aspects of the city. For its IOC guests, Chicago's 2016 Committee orchestrated a multi-faceted "show and tell" campaign. Of course high profile Chicagoans were showcased: President Barrack Obama provided an IOC welcome message stressing that Chicago is "the perfect host city" and Oprah Winfrey hosted an IOC dinner at the Art Institute. Other buzz-worthy and visible Chicago 2016 supporters included Michael Jordon and Mayor Richard Daley.
Showcasing the ... Read more...
As we all know, it takes a team effort to put together a top-notch consumer experience in the mobile marketing industry. And the foundation of this effort comes in the form of multi-faceted collaboration.
Here at Marketing Werks, collaboration is at the heart of our operations. We lean on others and take the weight of others leaning on us. It's what makes our world turn. And it produces award-winning experiential marketing campaigns. We pride ourselves on our abilities to over-communicate and over-deliver when it comes to our client service.
Collaboration is not only the ability to "play nice in the sandbox" with others; it's also the ability to ask the right questions and have ... Read more...
With social networking websites rapidly becoming more Googled than porn, you can imagine the positive impact the industry's growth has had for experiential marketing firms like Marketing Werks.
Recruiting is one of the most difficult areas for our firm, being that we are based in Chicago and staff events literally all over the country that can be as random as rodeos in the middle of New Mexico. We can rely on temp staff agencies for much of the light work, but for the heavy lifting, it becomes increasingly difficult to find reliable and appealing ways to reach the 18 - 24 demographic we tend to seek out for staffing these tours.
Social ... Read more...
