I felt compelled to listen to Rage Against the Machine's Guerrilla Radio when writing this to help inspire me. Guerrilla marketing, guerrilla warfare, guerrilla radio; how different could they all really be? I mean they all had the word guerrilla in them. Sadly, I soon found that any attempt at inspiration was lost in the angst of Zach De La Rocha's words and I was back to shuffling through my iTunes.
I then turned to GOOGLE for inspiration and clarification, and typed in Guerrilla Marketing. The result; 936,000 entries in under 15 seconds. If only I could read each one as fast as GOOGLE's spiders could find them. Turns out (I had no ... Read more...
AARP and Walgreens launched the start of a two-year national mobile health screening tour in New York City's Rockefeller Plaza. This is the fifth year Marketing Werks has operated the traveling health screening campaign for Walgreens but the first time Walgreens has partnered with AARP. In this two-year campaign, AARP and Walgreens plan to provide more than 2.5 million health screenings in 3,000 communities throughout the United States and Puerto Rico. The free screenings - which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index- will help provide adults with a critical foundation for early disease and prevention.
The launch event featured a screening bus stationed ... Read more...
We in Generation Y have been pain in the butts of marketers for almost 10 years. Engaging Gen Y has been a topic of many classes, boardrooms, panel discussions and conferences that I've been a part of; what I've learned is that none of these traditional marketers seem to have the answer.
Gen Y is a crucial demographic for advertisers; we are the largest generation since the Boomers (roughly 70 million to the Boom's 75 million). We are also the first generation to put off starting families until later in life, and many of us move back in with family post-college, which means we have more disposable income than generations before us.
That's Generation ... Read more...
