Since mobile marketing has really picked up over the last five years it was something I never learned about in college. Like every other person with a college degree focused in marketing I was wondering what was next. I had worked in promotions for years but never thought of it as a full time job. I did not have any friends that ever did anything like that so I naturally never even knew to consider it. It was something I was never educated on and never heard of. Once I landed in the mobile marketing industry things I noticed started to change.
Since this is still a relatively new form of ... Read more...
In sync with the season, Marketing Werks launched the Char-Broil Infrared Grilling Tour in late spring. The Char-Broil tour began its seventh year by launching in Columbus, Georgia at Char-Broil headquarters and heading to Jacksonville, Fla., where it made stops at corporate events in conjunction with new tour partner Miller Lite.
In June, the tour will attend events such as the Taste of Cincinnati, Taste of Charlotte, the NASCAR All-Star Race and NASCAR Lifelock 400 and, of course the Big Apple BBQ Block Party to teach grill lovers about infrared grills. On the event site, crew members demonstrate grilling techniques and provide tasty samples from sponsors such as Hillshire Farm, Bubba Burger and ... Read more...
Lead generation is huge in any type of marketing - experiential, event and retail and takes place on almost every event site or display that you visit these days. Gathering consumer information is critical to stay in contact with a person whom you have had the opportunity to interact with, most likely on a one-on-one level.
But what happens to all of that information? Best case scenario is that a consumer is followed up with on a somewhat regular basis (enough to keep your brand at the top of their mind, but not so much that you are holding fort in their in-box) ... Read more...
