When a mobile marketing campaign takes to the road, there is one obvious purpose in mind – to create awareness. Branded vehicles travel the highways and brand ambassadors execute events for thousands of people, all coordinated to maximize impressions and generate enough interest amongst potential consumers to achieve the ultimate end result of a sale.
Yet, as mobile marketing tours carry teams across regions to fairgrounds and festivals, striving to stay top of mind, sometimes it may be days, weeks or in some cases, years before the consumers they encounter along the way may actually be in the market for a particular product being promoted. And as more time passes, there is an ... Read more...
For the second year in a row the PlayStation Patrol entertained fans when it rolled into to the MLB All-Star Game Fan Fest on July 10. The PlayStation Patrol Truck gave fans access to 20 PS3s showcasing the PlayStation game, MLB® 09 The ShowTM.
PlayStation also hosted a special live contest at which Edwin Jackson, Detroit Tigers All-Star pitcher, played the game against U.S. Troops stationed in Kuwait. Check out the link below:
http://blog.us.playstation.com/2009/07/14/pros-vs-gi-joes-us-army-1-detroit-tigers-0/
The 2009 All-Star celebrity sports action also included Marketing Werk's PlayStation ambassadors staffing the All-Star Gala -- a high-profile event attended by former players, rookies, celebrities and sponsors. During the pre-game gala, these VIPs played The Show on ... Read more...
