130 East Randolph Street
Suite 2400
Chicago, IL 60601
T. 312.228.0800
F. 312.228.0801
Move over ladies, it’s time for the boys to let loose and relax for a nice weekend getaway…a Mancation. And no, we’re not talking about your stereotypical bachelor-party of drunken bar crawls and partying at casinos, but Read more...
I don’t know about you, but this gorgeous summer weather leaves a big smile on my face. Not only is it super nice outside, but it simply puts everyone in a great mood. And typically, when you're in a great mood...your carefree attitude leads you to spend more. However, this summer we may see some price storms. So as consumers, we will have to Read more...
Just wanted to drop you a line and tell you how much you are truly appreciated. This Sunday has been designated as THE day for you because, honestly Mom, you rock! Whether it is driving us to our soccer games, getting the groceries, or buying clothes, you really do it all; so, I just wanted to say Read more...
This power-shift has changed the way the healthcare industry markets its products and services. The United States spends more money on healthcare than any other industrialized nation in the world, at about $7,129 per capita. That’s a lot of money dedicated towards its people. Yet, those people often feel underpowered and underserved. To the consumer, it’s all about being in control and having the upper hand. No longer do consumers have to settle on one partner in healthcare services. Treat your consumers with respect, because they are looking for a partner who is looking out for them. Take a look at what Walgreen’s has done with Read more...
As we all know, it takes a team effort to put together a top-notch consumer experience in the mobile marketing industry. And the foundation of this effort comes in the form of multi-faceted collaboration. Here at MW, collaboration is at the heart of our operations. We lean on others and take the weight of others leaning on us. It’s what makes our world turn. And it produces award-winning experiential marketing campaigns. We pride ourselves on our abilities to over-communicate and over-deliver when it comes to our client service. Collaboration is not only the ability to “play nice in the sandbox” with others; it’s also the ability Read more...
Whether they’re texting, calling, surfing the web or tweeting, young teenage girls are “attached” to their mobile phones. From Blackberry and Verizon to the Apple iPhone 3Gs, the amount of time and money this target spends is almost unheard of. Come to think of it, it seems as if most everyone is spending time on his or her phones; from the youth market to even seeing an increase in cell phone use of the mature generation. Mobile marketing has been coined as “the next big thing” for quite some time. Year after year, we have seen a steady rise in SMS and MMS messaging to consumers. According to a recent survey, 40% of brands are using these types of ad campaigns.It has been projected that companies will be spending over Read more...
Remember that Popsicle commercial from the 90’s, that kid with the goofy, colorful hair and his dog Duke? He was simply amazed at the limitless amount of possibilities that went into this amazing newly designed popsicle. I guess the reason I always liked this commercial was because I always wanted a high top fade haircut to be layered in multiple colors and flavors too. But when you stop and realize, consumers are really just looking for and craving that sort of brand experience and interaction. Simply stop and take a second Read more...
