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Event Marketing
Experiential Marketing
Mobile Marketing
February, 2010

The Colors, Duke, The Colors!

Remember that Popsicle commercial from the 90’s, that kid with the goofy, colorful hair and his dog Duke? He was simply amazed at the limitless amount of possibilities that went into this amazing newly designed popsicle. I guess the reason I always liked this commercial was because I always wanted a high top fade haircut to be layered in multiple colors and flavors too. But when you stop and realize, consumers are really just looking for and craving that sort of brand experience and interaction. Simply stop and take a second Read more...

Under: MW Blog

Super Bowl Ads: Entertainment or Brand Building?

Seeing that my beloved Chicago Bears didn’t make it to this year’s post-season, my interest in who wins the Super Bowl is as high as who wins this year’s American Idol. Therefore, being that my chosen profession is in marketing, my money on this year’s Super Bowl is on what advertisers will have the best commercials. I love Super Bowl commercials. The funnier and smarter they are the better. Some of my favorites include Read more...

Under: MW Blog