Poppin’ Around Town

Many walked around Michigan Ave, Santa Monica and Central Park during the holidays to find somewhat of a surprise, a gift if you may. What used to be vacant spots were now turned into the ultimate PlayStation gaming lounge. Bold signage invited consumers of all ages, even celebrities, into the space, creatively named the PlayStation HQ. Trendy white couches, vivid lighting, engaging emcees and large crowds tempted consumers to get the controllers in their hands to test out PlayStation’s new gaming system: The PlayStation Move. We’re taking experiential marketing to the next level by not only putting the brand in people’s hands, but now putting it in front of them on their ... Read more...