Dan Brice, Vice President of Client Services at Marketing Werks, prides himself on being an expert in the ever-changing field of human behavior.
With 12 years of experience in experiential marketing Brice knows one simple fact: gimmicks don’t work.
"Gimmicks, I think, have a negative connotation and come off as 'salesy' and 'forced' said Brice. "It’s oftentimes associated with 'trickery' Here’s a trick that felt so forced that the outcome was catastrophic. Brice remembers Interference Inc. once put out a gimmick that involved neon signs of a "Mooninite" from Cartoon Network's show Aqua Teen Hunger Force. It "was a big stunt in a big metro area [and] one of their execution tactics was to ... Read more...
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.
[caption id="attachment_1127" align="alignright" width="225" caption="The entrance to the new IndyCar Fan Village."][/caption]
“We knew we had to step it up,” said IndyCar Director of Marketing Kasey Coler.
And so it did. It hired Promo 100 experiential agency Marketing Werks to act as a central communication point to unify sponsors and activations under the Izod IndyCar Fan Village.
The deal came by way of introduction from Verizon, a client ... Read more...
Seventh Generation inspires consumers to think of the impact their decisions and actions will have on the next seven generations.
We took the next seven generations into account when creating Seventh Generation's newest campaign Green Your Town, Denver. The campaign, running from April-July, stops in at retail stores as well as high traffic locations within the Denver area.
The event site uses reclaimed wood from The Vermont Farm Table company to create the Welcome Table and Entertainment board. Bamboo banners display our onsite messaging and we used Sonotube to create our product display structures. From coupons to microfiber cleaning cloths, every premium printed meets FSC certifications. And while the tour drives around Denver, we're ... Read more...
It’s the largest civic observance in the world. And since 1970, it happens every year on April 22: Earth Day.
As we commemorate another day for the planet, Seventh Generation begins their Green Your Town, Denver tour in Colorado. Seventh Generation inspires consumers to be more conscious of the impact their decisions leave for the next seven generations. They are determined to create positive change towards a sustainable world.
We took note of these ideals and values to create an aligned campaign with Seventh Generation’s pledge and mission to the environment.
We’re using only FSC-certified printers for collateral and paying for our carbon offsets after driving around town. The event site includes reclaimed wood and ... Read more...
