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Event Marketing
Experiential Marketing
Mobile Marketing
May, 2011

Can You Eat 275 Whole Pickled Jalapeños In Eight Minutes?

Probably not, but I know someone who can: Pat “Deep Dish” Bertoletti from Chicago, IL showed off his speed eating skills at La Costeña’s Fifth Annual “Feel the Heat” Jalapeño Eating Championship Challenge and once again became the champion by eating 275 jalapeños in eight minutes! This exciting and heated challenge brings together the top professional eaters of the world, including the much-anticipated rivalry between “Deep Dish” and Sonya “The Black Widow” Thomas. The Championship has been known to be the most grueling of all eating challenges. And for the first time, three local amateur eaters were selected to represent San Antonio and try to win the grand prize of ... Read more...

Under: MW Blog

Turning the Fairytale into Reality

Once upon a time, I read Peggy Ornstein’s Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. And it got me thinking; maybe these Disney Princesses got a bad rap. While the 26,000+ Disney Princess SKUs make it a bit difficult to grow up a tomboy today, Disney’s not to blame. Marketers can’t be faulted for making what sells. But they can be challenged to think outside that perfectly wrapped, pink box when developing products and messaging for young girls.... Read more...

Under: MW Blog