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Event Marketing
Experiential Marketing
Mobile Marketing
June, 2011

A Tweet Challenge to Remember

After learning his stepson, PFC Aaron Fairbairn, died in Afghanistan, David M. Masters took his grief to Twitter. He challenged Tweeters to make “#thankyouaaron” a Trending Topic. Within hours, “#thankyouaaron” tweets poured through. Some users called out their own individual heroes while other users thanked all of our armed forces. Together, they landed “#thankyouaaron” on the Trending Topic list along side the other big news nugget of the weekend: Michael Jackson’s funeral. This past Memorial Day, Trending Topics of “#happymemorialday and “#memorialday” filled tweets worldwide. Among the BBQs, boating and gatherings, Americans still took time out of their day to remember. Even if it was in just 140 characters.

Under: MW Blog

Jalapeño Competition Spices Up Market Square

What does it take to swallow 275 jalapeños in eight minutes? The heart of a champion, maybe — and several gulps of Pepto-Bismol ahead of time.

Under: In The News