Einstein didn’t market brands, but it sure sounds like he understood experiential marketing. Simply, consumers know and value the brands they actually experience (as opposed to the brands they merely see). Nearly 30 years ago, Marketing Werks sparked an “experiential” revolution by offering brands direct to consumers in creative and compelling fashion. Today, our work is unparalleled across major industries including telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports, and entertainment. Connect with your consumers and inspire them to act. Marketing Werks delivers memorable experiential campaigns that begin with insight—and lead to action.
Sponsorship, branded event, mobile tour, retail activation—regardless of opportunity, make the most of it. Start with an enticing experience, deliver it to a targeted audience, execute flawlessly, and do so at the prime time and locale. Then reinforce that experience to compel advocacy, loyalty, and ultimately, action. To do it all, your marketing efforts must be integrated across channels—and your agency must be too. We deliver brand campaigns globally, nationally, regionally, even hyper-locally. Regardless of scope, each campaign connects and inspires through insightful strategy and broad integration.
|Three levels of Programmatic Experiential sophistication:|
|Geo-Targeted Paid Media||Connect your experience to where your audiences actually connect socially.|
|Geo-Targeted Interaction||Personalize both the outreach and conversation around your event.|
|Geo-Targeted Command||Engage your audience with real-time, evolving messaging and instant measurement and feedback.|
Our parent company, CROSSMARK, empowers us with unmatched access to consumer data and superior analytics. Our sibling company, PromoWorks, provides nationwide connectivity to retailers and shoppers alike. The strength of our network and resources translate directly into powerful campaigns that begin with deeper insights and broader potential.