Millennials learn via technology. Education without it is largely ineffective.
An Air National Guard “tech tour” centered on mental challenges conquered via technology
80,000+ qualified leads
15,000,000 brand impressions annually
320+ targeted events per year
The immersive experience included interactive technical training, a virtual uniform outfitter, digital strategy missions and data collection. In addition, classic military physical challenges attracted the old school. Tech-savvy recruiting equaled success for the ANG.