An engaging experience can drive your brand advocacy—but how do you measure success? The surprising truth is that until now, there’s been no standard metric to gauge the success of an experiential campaign. There are plenty of related and tangential KPIs for sure, but no true measurement of experiential impact.
Finally, a KPI tailored for experiential.
Advocacy Quotient (AQ) is our proprietary metric that delivers true ROI. AQ blends a variety of industry benchmarks, including Net Promoter Score and Net Sentiment, into a powerful tool to accurately track and report experiential impact.
Measurable. Accountable. Proprietary.
Your marketing efforts (and dollars) must be measurable and accountable. Find out how our proprietary AQ can deliver for you.