“Authenticity demands passion.”
Experiential marketing has the power to grab you by both the head and the heart. Holly Meloy exemplifies that balance. Whether promoting brands, inspiring clients, or even engaging friends, Meloy compels with both passion and insight—she’ll make you believe. No one is a fiercer advocate. As SVP, Managing Director of Marketing Werks and PromoWorks, Meloy leads the organization to inspire advocacy for all our brands.
Prior to joining MW/PW, Meloy was VP, Account Director at Arc Worldwide/Leo Burnett. Her exemplary client work included delivering end-to-end shopper and consumer marketing solutions for Procter & Gamble, as well as oversight of in-store promotions and partnerships for McDonald’s. Meloy has also worked at Redbox, where she was responsible for generating trial, awareness, and engaging brand experiences. Meloy’s deep history elevating brands empowers her as both a savvy leader and an invaluable resource. Come see for yourself.
Procter & Gamble, McDonald’s, Redbox, Olay, Pantene, Target, CVS