“Brand promise must be felt, not explained.”
In industry-speak, Dave is a creative director, a conceptor, a copywriter, an experiential expert, or often, just an ad guy. However you label him, he thrives on generating big ideas that connect, inspire, and ultimately, motivate action. He’s been fortunate to work with the world's biggest brands for nearly two decades. As our SVP, Executive Creative Director he translates brand promises into thrilling, memorable experiences.
Before Marketing Werks, Dave was the VP, Creative Director at Wunderman and Y&R Group where he headed the Xbox Partnership & Promotions team, for starters. Ask him about the real kids he turned into the stars of a Super Bowl commercial. Or how he inspired Katy Perry to roar for teachers. Or about his time in the UFC octagon battle-testing consumers. Rothkopf has a knack for elevating brands onto the biggest platforms in the world—for all to share. He’s also our endless source of not-to-be-believed industry tales. (But you’ll just have to ask him.)
Xbox, Microsoft, Coca-Cola, Walgreens, Staples, Applebee’s