Power to the People
This power-shift has changed the way the healthcare industry markets its products and services. The United States spends more money on healthcare than any other industrialized nation in the world, at about $7,129 per capita. That’s a lot of money dedicated towards its people. Yet, those people often feel underpowered and underserved. To the consumer, it’s all about being in control and having the upper hand. No longer do consumers have to settle on one partner in healthcare services. Treat your consumers with respect, because they are looking for a partner who is looking out for them.
Take a look at what Walgreen’s has done with the “Walgreen’s Wellness Tour.” They have ten buses travelling all across the nation providing free heath screenings ranging from BMI to bone density. Each screening given on the bus comes in at an estimated value of $140. Talk about giving back to the consumer! What a great way to give back to the community and give the consumer a sense of choice and a trusted partner.
After all is said and done with the United States new healthcare reform, where will your brand be in the mind of the consumer? Will you be their partner of choice?
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Amit said:
Happy Birthday Trusha! Hope you have an awesome Marketing Werk-filled day
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rachel said:
great blog — very interesting
well written