Right Place, Right Time

When a mobile marketing campaign takes to the road, there is one obvious purpose in mind – to create awareness. Branded vehicles travel the highways and brand ambassadors execute events for thousands of people, all coordinated to maximize impressions and generate enough interest amongst potential consumers to achieve the ultimate end result of a sale.

Yet, as mobile marketing tours carry teams across regions to fairgrounds and festivals, striving to stay top of mind, sometimes it may be days, weeks or in some cases, years before the consumers they encounter along the way may actually be in the market for a particular product being promoted. And as more time passes, there is an increased chance that another brand or product all together may capture consumers’ attention. The simple solution is to shorten the gap of time between consumer impression and purchase.  Marketing Werks recognizes this and understands there is one key event type that mobile marketers should not overlook in their routing to accomplish this goal - retail events.

Whether at a grocery store, mall or a client’s store, retail visits are an essential part of any mobile marketing program, allowing brand ambassadors to come into play in the most critical stage of consumer behavior, the purchase decision stage. Marketing teams have the great opportunity to directly influence consumers while they are actively in the decision-making process at the store.  Knowledgeable, brand-focused staff educates prospective buyers as well as provide the reassurance consumers sometimes need in their final decision-making.

Just like any fair or festival footprint, retail stops have countless attention-grabbing opportunities for branded signage, experiential activities, product sampling, lead capturing, couponing, etc., but what retail events offer above any other for keeping brands top of mind is being in the right place at the right time.