Social Networking: Impact on Mobile Marketing Tours

With social networking websites rapidly becoming more Googled than porn, you can imagine the positive impact the industry’s growth has had for experiential marketing firms like Marketing Werks.

Recruiting is one of the most difficult areas for our firm, being that we are based in Chicago and staff events literally all over the country that can be as random as rodeos in the middle of New Mexico. We can rely on temp staff agencies for much of the light work, but for the heavy lifting, it becomes increasingly difficult to find reliable and appealing ways to reach the 18 - 24 demographic we tend to seek out for staffing these tours.

Social networking sites provide a useful and heavily trodden bridge straight to the laptops and iPhones of that target generation we try to reach. Facebook has really been the leader in revolutionizing this means of recruiting. Through banner ads and Facebook pages dedicated to our different mobile marketing tours, Marketing Werks has really been able to get the word out to college-aged users across the country to build a reputable and recruit-able pool of potential staff.

Craigslist.org, has also been successful by these means. It seems that this same college-aged pool of potential employees tends to casually browse through this site while confronted with the impending reality of job searching. And after wading through a lot of the slop that ends up on this particular site, our posting for a job in mobile marketing really stands out. Craigslist has become another of the most effective ways of driving applications to our office.

Essentially, the use of social networking websites is becoming less and less social everyday. This could be a problem for the typical job-seeking college student logging on to peruse the photos of a frat-filled Saturday night; but it has proven to be a fabulous business tool for Marketing Werks and provides us with an intimate access to this highly fickle demographic. The college-aged consumer has never become so easily accessible and we are jumping on the bandwagon.