The Colors, Duke, The Colors!

Remember that Popsicle commercial from the 90’s, that kid with the goofy, colorful hair and his dog Duke? He was simply amazed at the limitless amount of possibilities that went into this amazing newly designed popsicle. I guess the reason I always liked this commercial was because I always wanted a high top fade haircut to be layered in multiple colors and flavors too. But when you stop and realize, consumers are really just looking for and craving that sort of brand experience and interaction.

Simply stop and take a second to think about all the things a person does throughout their day. Wake up, shower, walk to work, maybe drive, or take the train, grab a cup of coffee, go out for lunch, the list goes on and on and differs from person to person. Sometimes it’s the same routine day in and day out. Experiential marketing campaigns have been creating lasting experiences with top, household name brands where your next walk to work can turn into a whole new lasting experience in just a second. We know you may hate your every day lifestyle, but we’re here to make your day just a little better with a big colorful kick.

So just as the kid from the commercial gets his own brand experience with a popsicle by growing crazy colorful hair upon his first lick, we too can turn your brand into the experience of a lifetime. Don’t be colorblind; the possibilities are endless.

1. Amit said:

   Had to YouTube it for memory’s sake - http://www.youtube.com/watch?v=VwlMHJE82Mk. Good times…

2. sthakker said:

   this is great; brand experiences that create that personal connection or interaction is exactly why we choose what we choose to buy/use/etc. most of the time, the greatest marketing is the stuff you aren’t consciously aware of having an effect on you, unless of course, it’s turning your hair fun colors

3. Erica said:

   I’ve always thought experiential marketing is an awesome way to bring the brands to the consumers. What a great tie in to a commercial from the past… it definitely hasn’t lost it’s touch since we all still remember it years later!