The Green Event

It’s the largest civic observance in the world. And since 1970, it happens every year on April 22: Earth Day.

As we commemorate another day for the planet, Seventh Generation begins their Green Your Town, Denver tour in Colorado. Seventh Generation inspires consumers to be more conscious of the impact their decisions leave for the next seven generations. They are determined to create positive change towards a sustainable world.

We took note of these ideals and values to create an aligned campaign with Seventh Generation’s pledge and mission to the environment.

We’re using only FSC-certified printers for collateral and paying for our carbon offsets after driving around town. The event site includes reclaimed wood and bamboo banners for signage. All of our premiums and materials we hand out are eco-friendly and made in the US.

Experiential marketing will always have an impact on tomorrow, but using different components onsite and incorporating greener options ensures we minimize the damage. And are mindful of the next seven generations.