Explore our nationwide campaigns and projects for some of today's best brands.

Engagements

Driving Towards Victory

Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located at Daytona International Speedway, allowed fans to interact via a new, digitally-enhanced Victory Motorcycles experience. With data capture as the overall objective, the solution seamlessly integrated digital lead generation technology into…

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Brand Awareness buzz celebrities Digital Lead Generation
Engagements

Fueling Surprises Locally

An interaction with the Verizon FiOS SoCal Experience team can lead to a pleasant surprise. Just ask Steve Kardynal, an active fan of Verizon’s FiOS SoCal community campaign last year, who received a rich reward with a personalized entertainment experience. The campaign returns to Southern California communities with its tech-laden vehicles showcasing Verizon FiOS including…

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Brand Awareness Hyper-Local Marketing influencer integration Public Relations Social Media
News Release

Walgreens and Roush Fenway Racing Stage Season-Long “Race Around America” Fueled by Fan Input and Interaction

NASCAR Sprint Cup Driver Greg Biffle Makes First Pit Stop On Las Vegas Strip Marketing Werks is working with Walgreens and Roush Fenway Racing to promote the “Race Around America” – and interactive sweepstakes promotion. The campaign is promoting Walgreens Balance™ Financial Prepaid MasterCard, which is a safe alternative to cash. Marketing Werks is doing…

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Bloggers Brand Awareness buzz celebrities Digital
Engagements

Adding Power to the Play

Recently, hockey fans had an opportunity to prove their fandom by braving the cold for the Winter Classic. And this season, the National Hockey League introduced the Stadium Series, in addition to the Winter Classic, all featuring outdoor play. This year, knowing the experience would travel the nation for the outdoor games, the Verizon NHL…

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Event Production special events Sponsorship Activation sports marketing Verizon
Engagements

Connecting Football and Fans

In the days leading up to Super Bowl XLVIII, our teams set out across New York and New Jersey for two of our clients. These activations used a myriad of skillsets, though all delivered the same thing: relevant messaging to football fans. Verizon NFL House and Hospitality events took place in hotels, allowing VIP guests…

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Brand Ambassador bridgestone buzz Digital Event Marketing
News Release

Marketing Werks Hires Senior Director of Operations

Emmett Cook has joined Marketing Werks as its Senior Director of Operations. Emmett will be responsible for leading the operations, development and management of integrated builds and event-site activations. Cook’s expertise building marquee national events and developing unique branded experiences will strengthen Marketing Werks’ ability to bring to life compelling and interactive consumer experiences. Prior…

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Employees offices
News Release

Agents of Change Feature Marketing Werks Founders

CHICAGO – Marketing Werks was recently featured in Crain’s Chicago Business as one of the “Chicago Advertising Agents of Change.” The article strongly distinguishes Marketing Werks as the leader in the experiential space and forecasts its relevance to the future and how its acquisition by CROSSMARK further positions the agency for future strength. Click here…

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culture offices
News Release

Marketing Werks Hires Director of Social and Digital Strategy

Tiffani Mitchell has joined Marketing Werks as its Director of Social and Digital Strategy. Tiffani will be responsible for the development, management and analysis of client   brands’ social and digital engagement. Mitchell’s expertise in social and digital initiatives will help to create powerful experiences that will extend Marketing Werks’ reach and influence among consumers.…

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Employees offices
News Release

Jay Lenstrom Named General Manager of Marketing Werks

PLANO, Texas and CHICAGO – CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks. CROSSMARK, a leading sales and marketing services company, acquired Marketing Werks last fall. Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company’s leadership. Lenstrom was promoted from Chief Marketing Officer, a…

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Employees offices
Engagements

Rockin’ Around the NYC

Christmas came early this year for the many spectators who spotted 20 PEEPS® Santas hopping throughout New York City, spreading cheer and sweetness. Marketing Werks planned and organized the Santa’s journey, during which the Santa’s channeled their inner Easter Bunny to do a choreographed dance to the tune of the “Bunny Hop,” and distributed thousands…

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Brand Awareness buzz engagement marketing Experiential Peeps

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