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In the News

The Marketing Werks and CROSSMARK Relationship

Jim Rose, President–Marketing Services of CROSSMARK, recently sat down with AdWeek to discuss the Marketing Werks and CROSSMARK merger. Jim discusses how each agency’s strengths come together to further all clients’ initiatives and change the way shopper marketing affects consumers. Click here to read AdWeek’s “Marketing Werks Turns Shopping Into an Event: The agency gains new…

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Marketing Werks Hires Senior Vice President, Executive Creative Director

Matt Sullivan has joined Marketing Werks as a Senior Vice President, Executive Creative Director. He will be based at the firm’s Chicago headquarters location. Sullivan will be responsible for spearheading all creative and design strategies and initiatives for Marketing Werks and will also play a major role in growing client business. Prior to joining Marketing…

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Employees offices
News Release

Marketing Werks Hires Vice President of Client Services

Holly Meloy has joined Marketing Werks as a Vice President of Client Services, based out of the Chicago office. Meloy will lead Marketing Werks’ portfolio of CPG oriented clients and associated retail vertical clients and will be responsible for leading an in-place account services team in strategy development, delivery, and overall client satisfaction.  She will…

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Employees offices
News Release

Hill’s and Marketing Werks Making 2014 the Year of Healthier Pets

Marketing Werks and Hill’s– a global leader in pet nutrition– look to promote one of the company’s natural pet food lines, Science Diet™, with product samples and coupons to drive user acquisition. The 2014 Healthier Pets. Happier Lives. program educates animal lovers and pet owners about the importance of preventative health care for pets, the…

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Marketing Werks Wins Silver Ex Award

Marketing Werks has been honored with the Silver award by the prestigious Ex Awards, the world’s largest recognition program for experiential marketing and the only marketing recognition program judged entirely by client-side marketers. The nomination was for “Best Use of Guerrilla/Street Marketing” for Marketing Werks’ role in the Hostess Twinkies “Prepare Your Cakeface” campaign. The…

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Driving Towards Victory

Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located at Daytona International Speedway, allowed fans to interact via a new, digitally-enhanced Victory Motorcycles experience. With data capture as the overall objective, the solution seamlessly integrated digital lead generation technology into…

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Fueling Surprises Locally

An interaction with the Verizon FiOS SoCal Experience team can lead to a pleasant surprise. Just ask Steve Kardynal, an active fan of Verizon’s FiOS SoCal community campaign last year, who received a rich reward with a personalized entertainment experience. The campaign returns to Southern California communities with its tech-laden vehicles showcasing Verizon FiOS including…

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Walgreens and Roush Fenway Racing Stage Season-Long “Race Around America” Fueled by Fan Input and Interaction

NASCAR Sprint Cup Driver Greg Biffle Makes First Pit Stop On Las Vegas Strip Marketing Werks is working with Walgreens and Roush Fenway Racing to promote the “Race Around America” – and interactive sweepstakes promotion. The campaign is promoting Walgreens Balance™ Financial Prepaid MasterCard, which is a safe alternative to cash. Marketing Werks is doing…

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Adding Power to the Play

Recently, hockey fans had an opportunity to prove their fandom by braving the cold for the Winter Classic. And this season, the National Hockey League introduced the Stadium Series, in addition to the Winter Classic, all featuring outdoor play. This year, knowing the experience would travel the nation for the outdoor games, the Verizon NHL…

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Connecting Football and Fans

In the days leading up to Super Bowl XLVIII, our teams set out across New York and New Jersey for two of our clients. These activations used a myriad of skillsets, though all delivered the same thing: relevant messaging to football fans. Verizon NFL House and Hospitality events took place in hotels, allowing VIP guests…

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