Remember your Econ or Social Science classes where they talked
about the Law of Unintended Consequences? Turns out the law was on the books back in 1935 when, historians tell us, Spring Break was born.
It began as a conditioning program for men of the Colgate University swim team, a way to keep them in shape over the winter break. One kid’s Floridian father suggested they train in the spankin’ new municipal pool in Fort Lauderdale.
Today it represents more than a rite of spring; it’s a rite of passage that has seen crowds of over 200,000 descend on beaches like Daytona. It’s become high tide for marketers, with everybody from the ... Read more...
(Jersey City, NJ) -- Marketing Werks, the nation's largest independent experiential marketing firm, has announced the opening of a corporate office in the New York metropolitan area to serve its east coast clients and function as a regional operations center.
The new office is strategically located in Jersey City, New Jersey, and will be headquarters for 20 Marketing Werks employees who serve the agency's east coast clients. Additionally the centralized office will serve as an operations center for other Marketing Werks teams when their respective campaigns are active in the region.
"We are thrilled to establish this office because the east coast is a very important region for Marketing Werks. Focusing our ... Read more...
For a Gen Yer, there's only one place to go, really, and that's up. Without opportunities for advancement and growth, work is just a job. At Marketing Werks, employees begin at the starting line and--if they can prove they've got what it takes--quickly move up (and around) the company's superstar ladder.
"Many employees who come to the firm out of school stay for 8-10 years."
"Ninety percent of the time, people come in as a Brand Ambassador," says Katie Nichol, Associate Director of HR. This means the newbies are on the road, meeting with clients and doing "trench work" marketing ... Read more...
Welcome to our event marketing company's new blog! We will use this space to cover the latest Marketing Werks events as well as the latest news in the experiential and mobile marketing fields. Check back regularly or subscribe to our RSS feed to get the updates on creating unique brand experiences and events.
At Marketing Werks, we understand that you need to reach your customers directly, by creating memorable parties and events that connect consumers and brands in unique and creative ways. Our marketing professionals have over twenty years of experience creating innovative ways to reach your audience, and we will be sharing much of our knowledge on our brand new blog.... Read more...
