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From Event Tech 2014: How to Enhance the Consumer-Brand Interaction

Our team survived Sin City and all its vices (including the prosciutto wrapped shrimp at Tuesday evening’s tech expo and reception) after attending Event Tech 2014. Once the dust settled from the jam-packed sessions, we took a look at how to better our thoughts and ideas between consumers and brands. And since everyone’s strapped for…

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Social Media Week

Last week, our social and digital team presented a Lunch ‘N Learn (formerly 1st Wednesdays) to recap Social Media Week (SMW) Chicago ­– a citywide experience engaging thousands of people with the brightest and most innovative perspectives in the industry. The goal of SMW is to understand the challenges of social media, learn leaders’ solutions,…

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Add Value to Your Sponsorship with Venue Activations

Brian Cole recently discussed how sponsorships are a powerful tool that brands leverage to elicit the passionate loyalties of consumers.  Though once that key sponsorship is identified, what is the best way to engage a fan base? Our clients have found great success in experiential execution at sponsored venues. From the moment we enter a stadium…

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Playing the Game of Sports Sponsorship

Brand sponsorships within the American sports industry have become ubiquitous. No longer do fans simply attend a game, now they attend “The 2015 (brand sponsor) Championship Game at (brand sponsor) Stadium.” These days, nearly every aspect of the fan experience is sponsored. It won’t be long before brand logos show up on team uniforms, something…

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Demonstrate an Experience

Dan Brice, SVP of Client Services, recently shared expert tips for kitchen and houseware product demonstrations in the June 2014 issue of Kitchenware News & Housewares Review. Click here to read Dan’s expert advice on ways to make more of your product demonstrations during your consumer engagements.

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Employees Press Thought Leadership
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Emerging Best Practices: Event Marketer Summit

A few members of our Marketing Werks team, including the winning Silver Ex Award Hostess team, visited Salt Lake City for the world’s largest conference on experiential marketing, The Event Marketer Summit. The three-day summit gave attendees access to the latest trends, emerging best practices and case studies exclusive to the ever-growing experiential industry. Here’s…

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Thoughts on Engagement Marketing with Chicago’s CBS2 and Jay Lenstrom

Jay Lenstrom, General Manager, shares his authoritative POV in this powerful interview with CBS2′s show Awarely. The show focuses on innovation shaping our world and the people making it happen. Watch the interview below and learn how to maximize opportunities with Engagement Marketing. To connect with Jay Lenstrom, click here.  

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Music Festivals: Revisited

A few months back, Ellie Meyer discussed how to make more of sponsorships at music festivals. Today, Ellie and Jay Lenstrom talk about the changing landscape at Coachella festival in a piece by Todd Martens and Mikael Wood for the Los Angeles Times. Click here to see how Coachella has become much more than a music destination.    

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Path To Purchase Institute Industry Report: An Inside Look

The Path To Purchase Institute, in collaboration with CROSSMARK and Marketing Werks, just released an in-depth industry report – “Experiential Marketing: Can it be Localized, Personalized and Scaled Up Affordably?” –which reveals the increasing importance and effectiveness of the evolving field of experiential marketing. The complete report can be downloaded here.

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A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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