Thinking

Music Festivals: Revisited

A few months back, Ellie Meyer discussed how to make more of sponsorships at music festivals. Today, Ellie and Jay Lenstrom talk about the changing landscape at Coachella festival in a piece by Todd Martens and Mikael Wood for the Los Angeles Times. Click here to see how Coachella has become much more than a music destination.    

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Sponsorship Activation Thought Leadership
Thinking

Path To Purchase Institute Industry Report: An Inside Look

The Path To Purchase Institute, in collaboration with CROSSMARK and Marketing Werks, just released an in-depth industry report – “Experiential Marketing: Can it be Localized, Personalized and Scaled Up Affordably?” –which reveals the increasing importance and effectiveness of the evolving field of experiential marketing. The complete report can be downloaded here.

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consumer insights innovation Thought Leadership
Thinking

A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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buzz conference Digital Employees engagement marketing
Thinking

LAS VERSUS!

Our two-man Rat Pack, Seth and Christian offer opinions and argument on what stood out at SEMA, the premier event for all things related to the glories of cars. Seth: When you’re a company like Ford, you wouldn’t think you’d have to do much to stand out from the rest. And there’s the saying: Go…

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buzz conference engagement marketing Entertainment Marketing Experiential
Thinking

Event Tech, Las Vegas

Technology and social media has, in the last few years, revolutionized the way we as experiential marketers do our jobs.  Our proverbial toolkits have expanded as we continue to partner live events with digital technologies.  Hungry to stay on top of the latest event trends, we set off to sunny Las Vegas (a much welcome break…

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buzz Conferences Digital engagement marketing Event Marketing
Thinking

Celebrate Hispanic Heritage Month

Throughout Hispanic Heritage Month (September 15 through October 15), America has been celebrating the culture and traditions of those who trace their roots to Spain, Mexico and Spanish-speaking nations of Central America, South America and the Caribbean. Statistically speaking, that means 53 million US Hispanics are celebrating Hispanic Heritage Month. Many things unite us during…

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Hyper-Local Marketing Multicultural Marketing Thought Leadership
Thinking

Between Bricks and Clicks

In today’s tech-filled life, shopping has become anything if not a bit more complex. Cell phones, laptops and even social media have changed the landscape of how way consumers approach purchasing items they both need and want. Impulse shopping is down and the need for brands to connect with consumers on a personal level is…

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Pop-Up Retail Retail
Thinking

The Power of Latinas

Why don’t marketers engage the most influential shoppers in America?    As you know, we know people. And because of this, we have the ability to identify consumer segments that are over marketed “OM” and under marketed, “UM.” After reading strategic planning documents for many years, I would say the 18-24 year-old male has achieved…

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Digital engagement Hyper-local Multicultural Marketing Social Media
Thinking

Staying Trendy at Music Festivals

Which of these are not like the other? Beardyman Pucsifer Dr. Schlomo & The GI Clinic Dinosaur Jr. The Chelsea Clintons If you answered DS&GIC and The CCs— I’ve given myself creative license to nickname them— you’re either a pop-culture maven, a true music enthusiast, or you just watch a ton of late night TV.…

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buzz Concert Activation Entertainment Marketing Event Production Experiential
Thinking

A Mother’s Day Salute to Mommy Blogging

Mother’s Day is an occasion that makes us contemplate relationships with our mothers and other mother figures. Here at Marketing Werks, it was an occasion that also made us reflect on our agency’s valued relationships with an important set of modern mothers:  Mommy Bloggers. Now about ten years old, Mommy Blogging is all grown up. …

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Blogging Influencers Mommy Bloggers Public Relations Verizon

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