Marketing Werks

130 East Randolph Street
Suite 2400
Chicago, IL 60601

T. 312.228.0800

F. 312.228.0801

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Event Marketing
Experiential Marketing
Mobile Marketing
Marketing

Marketing Werks, Inc. Named One of the Top Ten Generation Y Employers in Chicago

For a Gen Yer, there's only one place to go, really, and that's up. Without opportunities for advancement and growth, work is just a job. At Marketing Werks, employees begin at the starting line and--if they can prove they've got what it takes--quickly move up (and around) the company's superstar ladder. "Many employees who come to the firm out of school stay for 8-10 years." "Ninety percent of the time, people come in as a Brand Ambassador," says Katie Nichol, Associate Director of HR. This means the newbies are on the road, meeting with clients and doing "trench work" marketing ... Read more...

Under: Event Marketing, Experiential Marketing, In The News, Marketing

Integrated Marketing

You can say I am both a student and teacher of marketing.  Since college I have always kept abreast of the latest and greatest in marketing buzzwords and/or jargon (i.e., eloquent words or groups of words or even acronyms that transcend abstract thoughts).   Buzzwords such as ROI, engagement, user intent, social networking, community, integrated, incremental, etc.  As you know, this list goes on and on, but what does all this mean?  As a marketing professional for nearly 20 years and an adjunct professor at the University of Chicago where I teach promotional marketing, I have witness both clients and students misuse buzzwords repeatedly. Why does this happen?  I believe the primary reason for ... Read more...

Under: Integrated Marketing, Marketing