Challenge

Chase aimed to acquire new customers by educating small business owners on the benefits of their bank offerings.

Insight

Small business owners desire partners, not banks.
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Solution

The Chase Ink Conference,
where true partnerships form.

Results

53% registration increase
400% acquisition increase

Context

We created an interactive conference destination for small business owners. The experience highlighted potential Chase benefits within a personal context, including resources related to daily challenges, peer sharing, and time efficiency.

Chase demonstrated real partner value (beyond basic financial value).