Challenge

Chobani desired to introduce a compelling new breakfast product to a broad, time-pressed audience.

Insight

Busy professionals skip breakfast—and regret it.
Chobani-pedicab.png

Solution

Demonstrate how breakfast commutes.

Results

30,660 samples
181% ROI per dollar spent
13% coupon redemption

Context

We delivered breakfast to hurried commuters in major city centers. Chobani “Cho-ffuers” offered free pedicab rides along with healthy, satisfying meals.

Chobani made commuting easier—and tastier.