Insight

Busy professionals skip breakfast—and regret it.

Solution

Demonstrate how breakfast commutes.

Results

30,660 samples
181% ROI per dollar spent
13% coupon redemption

Experience

We delivered breakfast to hurried commuters in major city centers. Chobani “Cho-ffeurs” offered free pedicab rides along with healthy, satisfying meals. Chobani made commuting easier—and tastier.