Wishing You Were Here

Families play at the building station during LEGO Summer Brickation

Families play at the building station during LEGO Summer Brickation

Summer vacation is the greatest time; until those rain clouds roll in. Suddenly, families scramble to keep the fun-in-the-sun mantra alive.

We put the parking brake on our previous LEGO mobile tour campaigns and staked a more permanent place for families to play, compete and create memories.

LEGO Summer Brickation arrived to four resort towns: Myrtle Beach, Lake Tahoe, Branson and Traverse City. Using space in town, these pop-up play centers gave LEGO a local and community-based feeling and gave parents and children a place to go when Mother Nature put a kink in their plans.

There was something for everyone at LEGO Summer Brickation from DUPLO products and creation stations to a challenge zone and a mystery mural. These murals, specific to each market, were then handed over to a museum or library within the community.

But it didn’t stop there. We even sold LEGO product onsite. Families leaving town could continue their LEGO building memories with a summer vacation souvenir they weren’t expecting.


Recent Posts

Screen Shot 2014-08-15 at 12.38.23 PM

Bringing More to the Air National Guard Tour

Marketing Werks and its partner agency, LMO, are excited to once again be working together for the return of the Air National Guard Mobile Experience....

Air Guard air national guard ANG buzz Digital engagement marketing

Driving Towards Victory

Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located...

Brand Awareness buzz celebrities Digital Lead Generation Social Media
Screen Shot 2014-04-04 at 4.39.26 PM

Fueling Surprises Locally

An interaction with the Verizon FiOS SoCal Experience team can lead to a pleasant surprise. Just ask Steve Kardynal, an active fan of Verizon’s...

Brand Awareness Hyper-Local Marketing influencer integration Public Relations Social Media Verizon