Once upon a time, experiential “success” meant staging a compelling brand event followed by diligent consumer outreach (which used to mean email). Today, if your consumer outreach doesn’t begin before
your event, and if your conversations don’t continue in real time across relevant social channels, and if you’re not sensitive and responsive to where an audience travels, both to and from your event—well, simply, you’re as ineffective as that overlooked email. Modern experiential marketing demands Real-Time Connectivity, Geo-Locational Sensitivity,
and Messaging Agility.
We call it Programmatic ExperientialTM
and it’s changing the game for brands and consumers alike.
|Three levels of Programmatic Experiential sophistication:|
|Geo-Targeted Paid Media||Connect your experience to where your audiences actually connect socially.|
|Geo-Targeted Interaction||Personalize both the outreach and conversation around your event. |
|Geo-Targeted Command||Engage your audience with real-time, evolving messaging and instant measurement and feedback.|