Challenge

Hostess desired to build a fun, contemporary reputation among consumers (overcoming a vintage, stale perception).

Insight

Social media is the primary currency of consumer validation and the benchmark of brand relevancy.

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Solution

The Hostess Holiday Pinterest Sweepstakes, a compelling and exciting sweeps opportunity fueled via the popular Pinterest social network.

Results

100,000,000+ campaign impressions
2,780+ participants
53% follower increase on Pinterest

Context

We targeted an active, influential segment of social bloggers and challenged them to create holiday treats using Hostess products. The potential prizing drove participation—while the engaging DIY Hostess content created big buzz and social traction.

Hostess became both topical and popular at holiday time.