An engaging experience can drive your brand advocacy—but how do you measure success? The frustrating truth is that most agencies don’t know how to gauge experiential success, so they simply don’t measure.
Advocacy Quotient (AQ) is our proprietary metric that delivers true ROI. AQ blends a variety of industry benchmarks, including Net Promoter Score and Net Sentiment, into a powerful tool to accurately track and report experiential impact. Your marketing efforts (and dollars) must be measurable and accountable. Find out how AQ can deliver for you.