Challenge

INDYCAR hoped to increase fan engagement across the multi-day raceway event while building up their CRM fan database.

Insight

Passionate fans crave exclusivity.
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Solution

A touring Fan Village delivering VIP access.

Results

1+ million participants
150,000+ online community increase

Context

We introduced the INDYCAR Fan Village, an all-access destination exclusive to raceway events, where visiting fans received unprecedented contact with teams, drivers, and technology.

The engaging destination broadened INDYCAR entertainment beyond the races themselves.