Marketing Werks Announces Expansion Into Canada With Opening of Toronto Office
Experiential marketing is emotional. It’s memorable. And it’s motivating. For brands, a powerful experiential campaign is an absolute game-changer. That’s why we’re so excited to announce the launch of Marketing Werks Canada (a CROSSMARK company). Marketing Werks is an experiential agency (based in Chicago) that engages consumers, inspires actions, and accelerates brand advocacy, both at the shelf and well beyond. Our expanded offering is an end-to-end marketing solution—that must be experienced.
CHICAGO — Feb. 15, 2017 — Marketing Werks announced today its expansion into Canada with the opening of its Toronto office. This new location represents its entry into the global marketplace, a first for the 30-year-old agency headquartered in Chicago. Marketing Werks — a CROSSMARK company — offers a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, interactive sampling, multicultural, digital, social, public relations and multi-channel analytics.
This expanded North American presence allows Marketing Werks to provide personalized services at scale that can address the unique needs of the Canadian consumer. This personalization will help to guide the development of successful engagement strategies that can effectively target and reach consumers in and out of store. It also presents the agency with the opportunity to offer more robust and seamless programming across a global portfolio of brands.
“We couldn’t be more excited and proud to announce our expansion into Canada,” said Holly Meloy, SVP, Managing Director, Marketing Werks North America. “There is a growing demand for a solution to reach consumers uniquely and at scale. By bringing our experiential expertise to the Canadian marketplace we are now positioned to be a strategic client partner for brands who are looking to reach both the Canadian and American consumer.”
Marketing veteran, Kathy Skube, has been named VP, Managing Director of Marketing Werks Canada and will lead the Toronto office. She has more than 20 years of cross-functional experience working for tier one CPG companies (Gillette, Procter & Gamble, Kimberly-Clark), with large national retailers, and as a consultant. She has also occupied a variety of positions across sales, account management, field management, business development, retail strategy, planning, analytics, communications, brand marketing, shopper marketing and operations.
Kathy is recognized for building strong working relationships, setting operational procedures, aligning marketing activity with corporate priorities, developing large-scale events and directing programs from strategy through execution.
“It is an honour to join the Marketing Werks’ family and lead the opening of its Canadian office,” said Kathy Skube, VP, Managing Director, Marketing Werks Canada. “I look forward to growing the Marketing Werks brand, and providing end-to-end business solutions that support our clients’ consumer engagement events both in and out of store.”
Marketing Werks Canada is located at 5580 Explorer Drive, Suite 300, Mississauga, ON L4W 4YI. For more information visit, MarketingWerks.com
About Marketing WerksMarketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, interactive sampling, multicultural, digital, social, public relations and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm — empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI. Programs begin with strategic insight, and deliver new insights in turn.
About CROSSMARKCROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights. For more information, visit www.crossmark.com.
CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.