Marketing Werks Announces New Client Relationship with Coty, Inc.

Agency to Bring Holiday Glamour to H-E-B Shoppers with COVERGIRL’s New Peacock Flare Mascara


Marketing Werks added a new client relationship to its client roster with Coty, Inc. to bring holiday glamour to H-E-B shoppers with COVERGIRL’s new Peacock Flare Mascara. Coty, Inc. chose Marketing Werks as the agency to both introduce the new mascara to H-E-B shoppers and reintroduce H-E-B as a destination for their beauty needs.

Marketing Werks is responsible for developing and leading the event strategy and execution.

Activations take place in 20 select H-E-B stores throughout Texas. In-store guests can experience an interactive beauty aisle complete with trained Beauty Advisor, where they may try the new Peacock Flare mascara and receive a complimentary full face makeover. Guests also receive coupons to the full COVERGIRL product suite as well as a coupon for the new Peacock Flare Mascara.

"We are thrilled to execute this campaign on behalf of COVERGIRL, a brand that celebrates individuality and the ability to uniquely express yourself,” says Susan Mathy, Account Director.

David Rothkopf