Lisa Fasana to lead strategic growth initiatives and partnerships
Marketing Werks, a CROSSMARK Company and a leading consumer engagement firm in North America, announced that Lisa Fasana has joined the company as Vice President of Business Strategy and Development. Fasana will be based at the firm’s Chicago headquarters.
Fasana, 36, will lead Marketing Werks’ growth and strategic initiatives related to business innovation and strategic partnerships.
“Lisa is an important addition to Marketing Werks’ growing leadership ranks. She has years of relevant experience generating consistent business growth, and clearly understands brands’ demands for experiential marketing solutions. Lisa’s consistent success at developing integrated shopper marketing campaigns will equip her to manage and leverage the growth opportunities available to Marketing Werks,” said Marketing Werks General Manager, Jay Lenstrom.
Prior to joining Marketing Werks, Fasana was a Chicago-based Account Director at Arc Worldwide, a Leo Burnett Company. At Arc Worldwide she was responsible for strategic leadership and development of end-to-end shopper marketing programs for Procter and Gamble brands. Fasana holds a Bachelor of Science in Business Administration from Miami University of Ohio.
Please join us in welcoming Lisa Fasana to the team! She is our new Vice President of Business Strategy and Development.