CROSSMARK today announced the appointment of Holly Meloy as SVP, Managing Director of Marketing Werks. Most recently, Meloy served as SVP, Account Management for the Chicago-based agency. Marketing Werks — a CROSSMARK company — offers a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, multicultural, digital, social, public relations and multi-channel analytics.
In her new role, Meloy will report to CROSSMARK CEO Steve Schuckenbrock. She will be responsible for strengthening and advancing Marketing Werks competitive position and accelerating the company’s growth. She will also lead a tenured management team who will oversee the agency’s client accounts, financial performance, business development, talent, office operations and culture.
“We are excited to welcome Holly to the executive leadership team. For nearly 30 years Marketing Werks has been recognized as an industry leader, and we don’t intend for that to change. With Holly’s appointment to Managing Director, we are confident that Marketing Werks will remain on top and continue to deliver unrivaled campaigns to current and future clients that inspire and motivate consumers,” said Schuckenbrock.
Schuckenbrock continues: “Holly’s experience developing strategic brand initiatives brings immense value to our organization, and her outstanding leadership and client relationship skills will help us build for the future and drive business growth.”
Prior to joining Marketing Werks, Meloy was VP, Account Director at Arc Worldwide, a Leo Burnett Company. There she directed the development and delivery of end-to-end shopper and consumer marketing solutions for Procter & Gamble brands and customer teams including Olay, Pantene, Target and CVS. Previously, Meloy also worked at Redbox, and was responsible for generating trial and awareness for Redbox Automated DVD Rental. As Marketing Manager, she also assisted in developing the overall Redbox brand and consumer experience.
“I believe in the vision that is being laid out for this agency’s continued success and future growth, and I am thrilled to be leading the team charged with moving that vision forward,” said Meloy.
She adds: “Our powerful family ties with parent company CROSSMARK and sister company PromoWorks provide us with unmatched access to consumer data, superior analytics and nationwide connectivity to retailers and shoppers. The strength of this network and its resources set us apart. Our campaigns begin with deeper insights and broader potential, allowing us to create more customized and personalized experiences.”