Note: This post was originally published on April 3 and has been updated to reflect the results of the EX Awards.

Update: Hershey’s Take5 Swag Exchange was awarded the Gold EX Award in the Best Fair/Festival Activation category at the Event Marketer #EXAwards.

We are excited to celebrate Hershey’s #ExAward nomination for the Take5 Swag Exchange at SXSW in the category of Best Fair/Festival Activation.

Hershey created a Swag Exchange at SXSW and our brand ambassadors distributed remixed and relaunched Take5 samples throughout the festival to drive attendee traffic to the Take5 Swag Exchange House. Throughout Austin, attendees were surprised and delighted with their free sample of Hershey’s Take5. Upon receiving their candy, they were provided details about the swag exchange house where they could swap branded merchandise for items that they truly wanted and/or were more likely to use when returning home from the event.

We look forward to finding out what campaign will take home the Gold EX Award in the Best Fair/Festival Activation category at this year’s EX Award Gala on May 3 in Chicago.