Agency to Bring the Future of Space Exploration to the East Coast with Launch of Summer of Mars Experience Tour

Marketing Werks announced today that it is embarking on an out-of-this-world mission with its new client: Kennedy Space Center Visitor Complex.  Kennedy Space Center Visitor Complex, located in Cape Canaveral, Fla., brings to life the epic story of the U.S. space program where the mission for exploration is still alive and thriving. Marketing Werks was chosen as its experiential partner for the Summer of Mars Experience tour, to support the Summer of Mars campaign. 

Marketing Werks is responsible for developing and leading the tour’s activation strategy and event execution.

The Mars rover concept vehicle, designed with astronaut guidance, NASA-engineer science and specs, functions as both a working vehicle and laboratory. The next generation of space explorers could be traveling and working in a high-tech mobile lab similar to this concept vehicle. The vehicle is 24 feet long, 13 feet wide, and 11 feet high. The Mars rover was built to inspire the next generation of space explorers and to pique interest in planning a visit to Kennedy Space Center Visitor Complex.

Guests can experience and interact with the Mars rover in select major cities along the East Coast beginning July 14. Planned tour stops include SunTrust Stadium in Atlanta during three Atlanta Braves’ games; Liberty Science Center in Jersey City, New Jersey; Smithsonian’s National Air & Space Museum in Washington, D.C.;  and the Intrepid, Sea, Air and Space Museum in New York City. The rover will take up residence at Kennedy Space Center Visitor Complex in late- August. Updated tour details can be found here.

“We are proud that this world-class organization chose Marketing Werks as its experiential partner,” said Lisa Fasana, SVP, Account Director. “Our agency is thrilled to work with Kennedy Space Center Visitor Complex to inspire the next generation of space explorers.”

She adds: “Together, we will bring the Mars rover concept vehicle to the general public and provide a unique and entertaining learning experience. Our goal is to motivate attendees to want to learn more about the advancements made in Mars exploration and the many additional attractions that can be experienced at Kennedy Space Center Visitor Complex.”