Industry veteran returns to agency as VP, Growth & Strategy
Marketing Werks announced today that industry veteran Cari DeVille-Wilber rejoined the agency as its VP, Growth & Strategy. After two years at FUSION Marketing, a WME | IMG Global Partnerships Company, as VP, Strategy and Engagement, she returns to Marketing Werks to lead the agency’s strategic growth initiatives.
Wilber began her career at Marketing Werks in 2003 as a Chocolate Ambassador for the iconic Hershey’s Kissmobile. For 10 years she managed and produced award-winning and results-oriented client campaigns. As Director of Engagement, Wilber helped fuel rapid growth for Marketing Werks, generating revenue in excess of $60 million.
In her new role, Wilber will join the executive team and report to Marketing Werks SVP, Managing Director, Holly Meloy. She will be responsible for overseeing the growth team and leading department cross-collaboration. This collaboration will help inform engagement strategies with current and future clients and strengthen Marketing Werks’ already strong position in the experiential space.
As a builder of brand experiences, Wilber has been instrumental for over a decade in developing engagement strategies for well-known brands including: Sony, Hershey’s, Unilever, Purina, Verizon, Pernod Ricard, Kia, United Health Group and Country Financial.
“We are proud to welcome Cari back to Marketing Werks. She brings a wealth of industry knowledge which complements our existing leadership team; plus, a genuine passion for our business, our clients and our people,” said Meloy.
Meloy continued: “Cari shares in our philosophy that targeted, immersive consumer experiences enable trial that can accelerate a brand beyond a single moment in time. Her leadership will be felt across our company, and I am confident she will be integral to our growth. Adding Cari to our roster positions us to win.”
Wilber adds: “My career has been centered on building campaigns for brands that understand that immersive, consumer engagement is one of the most important ways to earn share of mind, and of wallet. To be back at the agency that sparked the experiential marketing revolution, and where my career began, is incredibly exciting. I look forward to being a strategic partner for the agency and our clients so that together we can build effective campaigns that cultivate brand growth. It feels good to be back home at Marketing Werks.”