Marketing Werks’ Lisa Fasana and Cari Wilber Featured in Event Marketer’s 2019 Perspectives Q&A
Can events be measured? And if so, what do you say to the folks who claim they can’t be? These were just a couple of the topics our very own Lisa Fasana, SVP Managing Director, and Cari Wilber VP, Strategy and Growth, covered in Event Marketer’s 2019 Perspectives: Q&A’s with 13 Agency Leaders. The Event Marketer Women in Events report has become an annual spotlight onto everything from the women’s movement to the tribulations of ladder-climbing. The insights Fasana and Wilber provided were raw, honest, and provide a behind the scenes look at navigating the land of engagement marketing, as well as what it’s like to journey into unchartered lands. They look back at the trends, address the industry’s existential questions, and whet the appetite for what’s to come in 2019.
We invite you to read the full interview here.