Chicago – Nov. 10, 2015 – Marketing Werks, a CROSSMARK Company, has been named to the 2016 PROMO Top Shops, a listing of the Top 100 U.S. Promotion Marketing Agencies selected by the editors of Chief Marketer—the trusted source of insights and ideas for more than 140,000 marketers.
For nearly 30 years Marketing Werks has been recognized as an industry leader, and has been unrivaled in redefining the consumer/brand experience.
“We are proud to be named a 2016 PROMO Top Shop,” said Holly Meloy, SVP Managing Director. “Marketing Werks long-standing presence as a Top Shop is proof that year after year we continue to create brand experiences that are memorable and motivating for consumers. It is an honor for us to once again be recognized as one of the best Promotion Marketing Agencies.”
PROMO Top Shops is an online searchable directory that highlights each agency’s core services, contact information and company snapshot. Both brand marketers looking for exceptional agencies and agencies seeking experienced partners access this easy-to-use resource on ChiefMarketer.com almost 15,000 times during the year.
Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, multicultural, digital, social, public relations, and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports, and entertainment industries. Our parent company, CROSSMARK, is a leading global sales and marketing firm—empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz as well as consumer knowledge. Programs begin with strategic insight, and deliver new insights in turn.
I’m sure there’s something techie that starts with Z, but you get the point.
Last week my colleagues and I attended EVENTtech, in Las Vegas. For those who haven’t been to the conference, it’s a 3-day series of short panels interspersed with vendor demonstrations designed to help people combine digital + live. And for those that haven’t been to Vegas, no I didn’t always bet on black and, yes, I managed to get reservations at three straight celebrity chef restaurants. So on that note, here are my top three takeaways:
Whether you’re talking high-end Oculus Rifts or simple social walls, audiences are conditioned to expect an innovative element. But just checking that box isn’t enough – it’s the story you tell with technology that matters.
Amplifying the experience is crucial, but you’ve got to give people a compelling reason to fill their feed. Simple pleas to “share your story” will fall on deaf ears, and just branding a hashtag doesn’t cut it anymore.
Create an environment that’s suitable for sharing. Murky, oversaturated lighting doesn’t make for a great Instagram. Monotone design doesn’t stop people from scrolling past your pic. The best tech in the business can help turn everyday people into evangelists for your brand, but it’ll all go to waste if what they share isn’t great.