Posts Tagged: Brand Awareness

News Release

Hill’s and Marketing Werks Making 2014 the Year of Healthier Pets

Marketing Werks and Hill’s– a global leader in pet nutrition– look to promote one of the company’s natural pet food lines, Science Diet™, with product samples and coupons to drive user acquisition. The 2014 Healthier Pets. Happier Lives. program educates animal lovers and pet owners about the importance of preventative health care for pets, the…

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News Release

Marketing Werks Wins Silver Ex Award

Marketing Werks has been honored with the Silver award by the prestigious Ex Awards, the world’s largest recognition program for experiential marketing and the only marketing recognition program judged entirely by client-side marketers. The nomination was for “Best Use of Guerrilla/Street Marketing” for Marketing Werks’ role in the Hostess Twinkies “Prepare Your Cakeface” campaign. The…

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Engagements

Driving Towards Victory

Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located at Daytona International Speedway, allowed fans to interact via a new, digitally-enhanced Victory Motorcycles experience. With data capture as the overall objective, the solution seamlessly integrated digital lead generation technology into…

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Engagements

Fueling Surprises Locally

An interaction with the Verizon FiOS SoCal Experience team can lead to a pleasant surprise. Just ask Steve Kardynal, an active fan of Verizon’s FiOS SoCal community campaign last year, who received a rich reward with a personalized entertainment experience. The campaign returns to Southern California communities with its tech-laden vehicles showcasing Verizon FiOS including…

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News Release

Walgreens and Roush Fenway Racing Stage Season-Long “Race Around America” Fueled by Fan Input and Interaction

NASCAR Sprint Cup Driver Greg Biffle Makes First Pit Stop On Las Vegas Strip Marketing Werks is working with Walgreens and Roush Fenway Racing to promote the “Race Around America” – and interactive sweepstakes promotion. The campaign is promoting Walgreens Balance™ Financial Prepaid MasterCard, which is a safe alternative to cash. Marketing Werks is doing…

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Engagements

Rockin’ Around the NYC

Christmas came early this year for the many spectators who spotted 20 PEEPS® Santas hopping throughout New York City, spreading cheer and sweetness. Marketing Werks planned and organized the Santa’s journey, during which the Santa’s channeled their inner Easter Bunny to do a choreographed dance to the tune of the “Bunny Hop,” and distributed thousands…

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News Release

upwave wants you to know “what the health everyone’s talking about”

Marketing Werks is proud to work with upwave! This weekend, upwave wants to connect you with the freshest content from the freshest approach to health. Three new episodes for more flavor, more fun, and even more sleep. First, check out Cook Your Ass Off. Host Richard Blais and contestant chefs bring health and taste to the same…

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News Release

Marketing Werks Wins Publicity Club of Chicago Award for Kraut Rocks

CHICAGO – Marketing Werks won a Silver Trumpet at the 54th annual Publicity Club of Chicago (PCC) Golden Trumpet Awards in the Marketing: Food and Beverage category for Kraut Rocks. PCC hosts the Golden Trumpet Awards annually to honor distinguished achievements in public relations and communications initiatives throughout the Midwest. With hundreds of submissions in…

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Blog

IndyCar Fan Village Brings Fans & Brands Together At The INDY 500

By developing and managing the IndyCar Fan Village, Marketing Werks has created a “community center” for the community of enthusiasts known as IndyCar Nation. Here different brands come together to create an engagement and empowerment zone for fans. The Fan Village will be a focal point and gathering place throughout the IndyCar season. Here’s a look…

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Insights

The Meat ‘n Greet: Upgraded

There’s a smell that conjures up summer, family gatherings and good times. And with 82% of households in North America* firing up their grills every year, it’s hard to escape that smell. Over the past 12 years, we’ve met those very enthusiasts at festivals and events in the US and Canada with our Char-Broil mobile…

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