Posts Tagged: Digital

News Release

Hill’s and Marketing Werks Making 2014 the Year of Healthier Pets

Marketing Werks and Hill’s– a global leader in pet nutrition– look to promote one of the company’s natural pet food lines, Science Diet™, with product samples and coupons to drive user acquisition. The 2014 Healthier Pets. Happier Lives. program educates animal lovers and pet owners about the importance of preventative health care for pets, the…

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News Release

Marketing Werks Wins Silver Ex Award

Marketing Werks has been honored with the Silver award by the prestigious Ex Awards, the world’s largest recognition program for experiential marketing and the only marketing recognition program judged entirely by client-side marketers. The nomination was for “Best Use of Guerrilla/Street Marketing” for Marketing Werks’ role in the Hostess Twinkies “Prepare Your Cakeface” campaign. The…

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Engagements

Driving Towards Victory

Marketing Werks recently partnered with Victory Motorcycles to connect the brand with fans at the 73rd annual Daytona Bike Week. The brand site, located at Daytona International Speedway, allowed fans to interact via a new, digitally-enhanced Victory Motorcycles experience. With data capture as the overall objective, the solution seamlessly integrated digital lead generation technology into…

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News Release

Walgreens and Roush Fenway Racing Stage Season-Long “Race Around America” Fueled by Fan Input and Interaction

NASCAR Sprint Cup Driver Greg Biffle Makes First Pit Stop On Las Vegas Strip Marketing Werks is working with Walgreens and Roush Fenway Racing to promote the “Race Around America” – and interactive sweepstakes promotion. The campaign is promoting Walgreens Balance™ Financial Prepaid MasterCard, which is a safe alternative to cash. Marketing Werks is doing…

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Engagements

Connecting Football and Fans

In the days leading up to Super Bowl XLVIII, our teams set out across New York and New Jersey for two of our clients. These activations used a myriad of skillsets, though all delivered the same thing: relevant messaging to football fans. Verizon NFL House and Hospitality events took place in hotels, allowing VIP guests…

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Thinking

A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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Blog

The Learning Lunch Hour

As a newbie to the agency world, I found myself pleasantly surprised (and overwhelmed) with all the creativity and innovative thinking happening within our office and our trade. Thanks in large part to technology and social media, experiential marketing has become a much more fast-paced and exciting industry. We are seeing it become a more…

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Event Tech, Las Vegas

Technology and social media has, in the last few years, revolutionized the way we as experiential marketers do our jobs.  Our proverbial toolkits have expanded as we continue to partner live events with digital technologies.  Hungry to stay on top of the latest event trends, we set off to sunny Las Vegas (a much welcome break…

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Thinking

The Power of Latinas

Why don’t marketers engage the most influential shoppers in America?    As you know, we know people. And because of this, we have the ability to identify consumer segments that are over marketed “OM” and under marketed, “UM.” After reading strategic planning documents for many years, I would say the 18-24 year-old male has achieved…

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News Release

Marketing Werks Wins Publicity Club of Chicago Award for Kraut Rocks

CHICAGO – Marketing Werks won a Silver Trumpet at the 54th annual Publicity Club of Chicago (PCC) Golden Trumpet Awards in the Marketing: Food and Beverage category for Kraut Rocks. PCC hosts the Golden Trumpet Awards annually to honor distinguished achievements in public relations and communications initiatives throughout the Midwest. With hundreds of submissions in…

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