Posts Tagged: Entertainment Marketing

Thinking

A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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buzz conference Digital Employees engagement marketing
Thinking

LAS VERSUS!

Our two-man Rat Pack, Seth and Christian offer opinions and argument on what stood out at SEMA, the premier event for all things related to the glories of cars. Seth: When you’re a company like Ford, you wouldn’t think you’d have to do much to stand out from the rest. And there’s the saying: Go…

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buzz conference engagement marketing Entertainment Marketing Experiential
Thinking

Staying Trendy at Music Festivals

Which of these are not like the other? Beardyman Pucsifer Dr. Schlomo & The GI Clinic Dinosaur Jr. The Chelsea Clintons If you answered DS&GIC and The CCs— I’ve given myself creative license to nickname them— you’re either a pop-culture maven, a true music enthusiast, or you just watch a ton of late night TV.…

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buzz Concert Activation Entertainment Marketing Event Production Experiential
Insights

Hitting the Right Notes

Among mobile phone users, African Americans are more likely to have a smartphone than Caucasians according to Nielsen. In fact, nearly two-thirds of those aged 25-34 years old carry one. Knowing this, we saw an opportunity to make more of Verizon Wireless’s association with How Sweet the Sound® concerts. This highly-anticipated and attended event is…

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Brand Ambassador Data Capture Entertainment Marketing Experiential Interactive
Engagements

Hunting for VIP Appreciation

Companies always want to make their clients and sales reps feel wanted. COUNTRY Financial hoped to increase financial reps production and strengthen the network of current clients with catered VIP events by collaborating with country music’s latest rising star.

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Brand Awareness client hospitality country music Entertainment Marketing music