Posts Tagged: Experiential
Staying Trendy at Music Festivals
Which of these are not like the other? Beardyman Pucsifer Dr. Schlomo & The GI Clinic Dinosaur Jr. The Chelsea Clintons If you answered DS&GIC and The CCs— I’ve given myself creative license to nickname them— you’re either a pop-culture maven, a true music enthusiast, or you just watch a ton of late night TV.…
buzz Concert Activation Entertainment Marketing Event Production ExperientialThe Meat ‘n Greet: Upgraded
There’s a smell that conjures up summer, family gatherings and good times. And with 82% of households in North America* firing up their grills every year, it’s hard to escape that smell. Over the past 12 years, we’ve met those very enthusiasts at festivals and events in the US and Canada with our Char-Broil mobile…
Brand Awareness charbroil Event Marketing Experiential Food HandlingTaking Devices Out of the Pocket
The Draft. Regular season. Playoffs. Pro Bowl. And ending it all at the Super Bowl. Activating the Verizon sponsorship of the National Football League is a major highlight each and every season for us. Super Bowl XLVII was no exception as we brought Verizon coverage to eight different activations throughout 12,000 square feet of New…
buzz Event Marketing Experiential Interactive special eventsThoughts from our CMO
We are over a month into 2013 and already it’s shaping up to be one of the most exciting years in our industry since 2002. A bold statement given the myriad storms we’ve recently weathered – the recession, election year jitters, fear of the Fiscal Cliff. But there are two big trends I’m seeing that…
Digital engagement engagement marketing Experiential financial servicesHitting the Right Notes
Among mobile phone users, African Americans are more likely to have a smartphone than Caucasians according to Nielsen. In fact, nearly two-thirds of those aged 25-34 years old carry one. Knowing this, we saw an opportunity to make more of Verizon Wireless’s association with How Sweet the Sound® concerts. This highly-anticipated and attended event is…
Brand Ambassador Data Capture Entertainment Marketing Experiential InteractiveWishing You Were Here
Summer vacation is the greatest time; until those rain clouds roll in. Suddenly, families scramble to keep the fun-in-the-sun mantra alive. We put the parking brake on previous LEGO mobile tour campaigns and staked a more permanent place for families to play, compete and create memories.
Brand Awareness Direct Selling Event Marketing Experiential familiesBanking to Unlock a New Consumer
There’s an economy within the US economy. Where one in 12 US households are, defined by the Federal Deposit Insurance Corporation (FDIC), “unbanked.” Credit cards, loans and credit aren’t welcome. Cash is king. Chase took note and developed a pre-paid card for those very Americans. Now they needed a way to educate consumers on the benefits of using their pre-paid card: Chase Liquid.
acquisitions App Development banking banking cards Brand AmbassadorManaging Wellness and Curing Ignorance
Nearly 7 million Americans currently walking around without even realizing they have a life-threatening disease. That they live with undiagnosed diabetes. OptumHealth, of UnitedHealth Group, knew this and created a campaign to help combat this issue.
Brand Awareness Cause Marketing Experiential Health Screenings healthcareRising to the Challenge
Partnering with LM&O Advertising, we brought Air National Guard’s Rise to the Challenge Tour to the masses in dynamic, engaging manners.
Air Guard air national guard ANG App Development Brand Awareness