Posts Tagged: Experiential

Thinking

A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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Blog

The Learning Lunch Hour

As a newbie to the agency world, I found myself pleasantly surprised (and overwhelmed) with all the creativity and innovative thinking happening within our office and our trade. Thanks in large part to technology and social media, experiential marketing has become a much more fast-paced and exciting industry. We are seeing it become a more…

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Engagements

Rockin’ Around the NYC

Christmas came early this year for the many spectators who spotted 20 PEEPS® Santas hopping throughout New York City, spreading cheer and sweetness. Marketing Werks planned and organized the Santa’s journey, during which the Santa’s channeled their inner Easter Bunny to do a choreographed dance to the tune of the “Bunny Hop,” and distributed thousands…

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Thinking

LAS VERSUS!

Our two-man Rat Pack, Seth and Christian offer opinions and argument on what stood out at SEMA, the premier event for all things related to the glories of cars. Seth: When you’re a company like Ford, you wouldn’t think you’d have to do much to stand out from the rest. And there’s the saying: Go…

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Thinking

Event Tech, Las Vegas

Technology and social media has, in the last few years, revolutionized the way we as experiential marketers do our jobs.  Our proverbial toolkits have expanded as we continue to partner live events with digital technologies.  Hungry to stay on top of the latest event trends, we set off to sunny Las Vegas (a much welcome break…

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Engagements

Drawing Up the Perfect Play

During training camp in 2012, we discovered a key play to garner the interest of those in attendance: families. If you didn’t have things onsite for kids to do, Mom and Dad won’t come over and engage. For the New England Patriots Training Camp in 2013, we rewarded existing UnitedHealthcare health insurance cardholders—while attracting all…

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Blog

Will the Real Best in Class Please Stand Up

“We’d like you to be a panelist speaker at our upcoming forum,” my client says casually, “since you’re best in class and all.” Best in class. Sure sounds nice, doesn’t it? After three and a half years of building a pilot program that directly sells Verizon FiOS in specially-selected Multiple Dwelling Units, utilizing a team…

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News Release

Marketing Werks Wins Publicity Club of Chicago Award for Kraut Rocks

CHICAGO – Marketing Werks won a Silver Trumpet at the 54th annual Publicity Club of Chicago (PCC) Golden Trumpet Awards in the Marketing: Food and Beverage category for Kraut Rocks. PCC hosts the Golden Trumpet Awards annually to honor distinguished achievements in public relations and communications initiatives throughout the Midwest. With hundreds of submissions in…

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Blog

IndyCar Fan Village Brings Fans & Brands Together At The INDY 500

By developing and managing the IndyCar Fan Village, Marketing Werks has created a “community center” for the community of enthusiasts known as IndyCar Nation. Here different brands come together to create an engagement and empowerment zone for fans. The Fan Village will be a focal point and gathering place throughout the IndyCar season. Here’s a look…

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Blog

The Summer of Interns

Summer may not officially begin until June 21, though we’ve already starting wearing the mentality. Summer hours officially are in place along with Summer Fridays and now, Summer Interns have joined our ranks. We’ve welcomed 20 interns to the SoCal, Chicago and NYC offices, working alongside Client Services and internal departments. “Teams rely on interns…

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