Posts Tagged: Interactive

Engagements

Bringing More to the Air National Guard Tour

Marketing Werks and its partner agency, LMO, are excited to once again be working together for the return of the Air National Guard Mobile Experience. The 2014 Air National Guard Mobile Experience includes five separate touring vehicles designed to educate Americans about Air Guard’s dual role in serving our nation and local communities. The touring vehicles travel nationwide…

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Thinking

A Curved, Wearable, and Smart Future

We think we’ve finally recovered from the whirlwind of the Consumer Electronics Show (CES) two weeks ago. Over 150,000 people descended on Las Vegas for what many consider to be the premiere showcase of the latest consumer facing technology. It’s easy to be overwhelmed by the crowds, the displays and brand reps touting their product as “the…

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Blog

The Learning Lunch Hour

As a newbie to the agency world, I found myself pleasantly surprised (and overwhelmed) with all the creativity and innovative thinking happening within our office and our trade. Thanks in large part to technology and social media, experiential marketing has become a much more fast-paced and exciting industry. We are seeing it become a more…

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Thinking

LAS VERSUS!

Our two-man Rat Pack, Seth and Christian offer opinions and argument on what stood out at SEMA, the premier event for all things related to the glories of cars. Seth: When you’re a company like Ford, you wouldn’t think you’d have to do much to stand out from the rest. And there’s the saying: Go…

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Thinking

Event Tech, Las Vegas

Technology and social media has, in the last few years, revolutionized the way we as experiential marketers do our jobs.  Our proverbial toolkits have expanded as we continue to partner live events with digital technologies.  Hungry to stay on top of the latest event trends, we set off to sunny Las Vegas (a much welcome break…

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Engagements

Taking Devices Out of the Pocket

The Draft. Regular season. Playoffs. Pro Bowl. And ending it all at the Super Bowl. Activating the Verizon sponsorship of the National Football League is a major highlight each and every season for us. Super Bowl XLVII was no exception as we brought Verizon coverage to eight different activations throughout 12,000 square feet of New…

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Insights

Hitting the Right Notes

Among mobile phone users, African Americans are more likely to have a smartphone than Caucasians according to Nielsen. In fact, nearly two-thirds of those aged 25-34 years old carry one. Knowing this, we saw an opportunity to make more of Verizon Wireless’s association with How Sweet the Sound® concerts. This highly-anticipated and attended event is…

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Engagements

Giving Kraut Its Due

Plain and simple, no one was eating sauerkraut. Directly translated to “sour cabbage,” sauerkraut and GLK Foods, the nation’s largest manufacturer of sauerkraut, were in a pickle. Consumers rarely used this tasty condiment outside of October, sausages and hot dogs.

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Learning

Rising to the Challenge

Partnering with LM&O Advertising, we brought Air National Guard’s Rise to the Challenge Tour to the masses in dynamic, engaging manners.

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