Posts Tagged: Verizon
The Influential Benefits of Hyper-Local
With advancements in technology and communication, people find their news from Twitter, the latest workout trend from YouTube and recipes from Pinterest. While traditional media still holds a place among people, there’s a local, trusted group among consumers: influencers. Utilizing a hyper-local approach, we decided to approach influencers to help celebrate a milestone achievement for…
Digital Event Marketing Healthcare Marketing Hyper-local Hyper-Local MarketingA Mother’s Day Salute to Mommy Blogging
Mother’s Day is an occasion that makes us contemplate relationships with our mothers and other mother figures. Here at Marketing Werks, it was an occasion that also made us reflect on our agency’s valued relationships with an important set of modern mothers: Mommy Bloggers. Now about ten years old, Mommy Blogging is all grown up. …
Blogging Influencers Mommy Bloggers Public Relations VerizonTaking Devices Out of the Pocket
The Draft. Regular season. Playoffs. Pro Bowl. And ending it all at the Super Bowl. Activating the Verizon sponsorship of the National Football League is a major highlight each and every season for us. Super Bowl XLVII was no exception as we brought Verizon coverage to eight different activations throughout 12,000 square feet of New…
buzz Event Marketing Experiential Interactive special eventsHitting the Right Notes
Among mobile phone users, African Americans are more likely to have a smartphone than Caucasians according to Nielsen. In fact, nearly two-thirds of those aged 25-34 years old carry one. Knowing this, we saw an opportunity to make more of Verizon Wireless’s association with How Sweet the Sound® concerts. This highly-anticipated and attended event is…
Brand Ambassador Data Capture Entertainment Marketing Experiential Interactive