130 East Randolph Street
Suite 2400
Chicago, IL 60601

T. 312.228.0800

F. 312.228.0801

Marketing Works link swirls
Julie Guida

My title is Managing Partner

But really I'm the person who has the honor of hiring and working with an incredibly talented, dedicated staff.

  • My First Job In Marketing was in my junior year of college. I left school to become a newspaper reporter and “write the truth”.  I supplemented my income by working in the circulation/promotions department during the day.  I designed an integrated promotion for the newspaper’s 20th Anniversary celebration that involved Advertising, News Editorial, Circulation and the entire staff.  It was a great experience for me. My boss took all of the credit and I returned to school to get my degree in advertising/marketing!!!
  • When I began at Marketing Werks I was 29 and invincible. I thought the worst thing that would happen to me is I would fail miserably, move home and live with my loving parents. The bottom didn’t look too bad so all I had to do was focus on going up.
  • I got into this business because I believe it is a very effective means of reaching a targeted group of consumers. It doesn’t hurt that it’s a lot of fun and I get to work on a lot of great brands with a lot of great people!
  • I think the smartest thing anyone said about marketing is,”if you can’t be big everywhere, be big somewhere and make an impact with that audience”.
  • The strangest experience I’ve had so far is I’ve had so far is getting into a freight elevator with a 1500-pound brahma bull for a rodeo press stunt and entering the newly opened Bloomingdale’s China Shop on Michigan Avenue.
  • Whenever I multi task, that’s my mother coming through. Growing up, I watched my mother juggle the responsibilities of teaching school and taking care of a family with a husband and 4 kids. She always had multiple irons in the fire.
  • I will always ask for someone to be honest and truthful with me.
  • When I see the growth and sophistication in the industry, I am proud of how far it has come and energized by where it can still go.
  • Being “cursed” with a middle class work ethic that was instilled into my very being at an early age actually helped me prepare for this. I am compulsive about doing the job and following through until it is done right.
  • When I’m not doing this I love to spend time with my family, vacationing, improve my photography skills, swimming, skiing, boating and generally living life to the fullest.
  • If forced to give up Chicago winters, I’d probably check off a few of those places on my bucket list: the Egyptian Pyramids, an African safari, the jungles of Costa Rica, Alaska, the Falklands and Easter Island, to name a few.
  • My favorite movie is Night Shift. It’s about two entrepreneurs working the night shift out of a mortuary. They find a need and develop a means to fill it in a way that is better than their competitors. American enterprise at a very basic level.
  • I’m good at this because I am a good listener and it has been my experience people will tell you what they are looking for if you just listen.